An SMS keyword is the response a customer texts to your short code in order to take the next step: get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturally, you want to make it as quick and easy as possible. One-letter responses...

Why ‘Missed Call’ Marketing Has Taken Hold In India Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric. In the U.S., consumers are...

Adgorithms’ visualization of Albert Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers can sit back and relax as they run their campaigns. That day may be getting closer, with today’s announcement by New York City-based...

GRAPEVINE, Texas, Aug. 1, 2016 /PRNewswire/ — Epson America, Inc., a leading supplier of value-added Point of Sale (POS) solutions, today announced at RSPA RetailNOW that TAP Portal, provider of payment business applications, has certified the Epson TM-m10...

August 01, 2016 Antonio Sciuto introduces the engagement center It’s a digital marketer’s dream. The global social conversation, the mass migrations which represent countless customer journeys, and campaigns in planning and in progress—all laid out across...

If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) marketing that drives the consumer to action. That’s changing (a little). These last-click-attribution type marketing tactics are fun and easy...

The first rule of marketing is to be where your customers are—and today, that’s on their smartphones. A survey by Deloitte reports the average American checks his or her smartphone within five minutes of waking up every day. That’s just the beginning: On average, we...

BI This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. The lack of high-speed internet, smartphone ownership, and connected banking in Africa is forcing startups in the country to find...

Latest Research How to Win in Omnichannel Inventory Management Which Cross-Border Shipping Choice is Right for your Business? Taking the “E” out of Ecommerce Platforms Article source:...

Nestlé Waters has built a full-time digital lab, stationed in Salesforce’s New York offices. With the lab, Nestlé joins an expanding list of companies that have already set up their own internal digital centers, from Mastercard to Marriott. Aimed at improving...

Influencer marketing is gradually emerging as the “hidden gem” of marketing tactics, with brands now dedicating specific budgets for annual campaigns. While brands are undoubtedly creating greater awareness with their audiences through social media platforms, the...

The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo With today’s ‘there’s an app for that’ culture, it’s sometimes easy to see how SMS, or as it’s more commonly known, the text message, gets overlooked. A veteran of the mobile...

BI Intelligence This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. After being acquired by Noosphere in June of this year, mobile marketing firm Fiksu has announced that it’s...

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code. And it works. Ecommerce sites can also benefit greatly from this instant method...

BII This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Personalization has been deemed as one of the most important tools for data-driven marketing, according to more than 70% of 220...

Do you have to tweet to use Twitter? Is Twitter a social network? Many people still think so because the company has failed to properly position itself – and its broader use cases – to the general public throughout the years. And one could argue that it has also...

The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo I wonder if you are as staggered as I am at the recent furor around Nintendo’s new mobile game, called Pokémon Go. With the Pokémon franchise having already dominated the...

The MEF‘s study, ‘Mobile Messaging Report 2016‘, surveyed 6,000 mobile users across nine countries – Brazil, China, France, Germany, India, Nigeria, South Africa, the UK and the US, and found that more than three-quarters of consumers (76%)...