Adgorithms’ visualization of Albert
Ad and marketing platforms are becoming so intelligent, one imagines a near future where marketers can sit back and relax as they run their campaigns.
That day may be getting closer, with today’s announcement by New York City-based Adgorithms of its newest version of Albert, “the world’s first and only self-driven marketing and advertising platform.”
Albert 2.0 expands on its predecessor’s artificial intelligence decision-making and range of channels, CEO and founder Or Shani told me. The earlier version, launched in 2014, allowed a marketer to automatically place display ads on desktop computers and in mobile web/apps. The company says it has about 300 customers, including Harley Davidson NYC, furniture retailer Made.com, and online jeans shop Evisu.
2.0 ups the ante, adding video ads, search ads on Google and Bing, social ads on Facebook, Instagram, Twitter, push notifications, SMS, and
Article source: http://marketingland.com/adgorithms-launches-expanded-version-worlds-first-self-driven-marketingad-platform-186786
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