Act-On Software Launches SMS Channel

Act-On Software, providers of a marketing automation platform, today launched SMS automated marketing to allow marketers to manage automated SMS campaigns. Marketers can build SMS automated campaigns ahead of time or send direct SMS messaging on the fly. Features of...

MarTech Interview with Lauren Weinberg, at Square

Is SMS marketing a fruitful messaging channel in today’s business environment? Lauren Weinberg, Global Head of Marketing and Comms at Square weighs in with a few thoughts while sharing a few key marketing tips in this chat: _____ Tell us a little about yourself...

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