Working Writers’ Cocktail Hour will be held Wednesday, Aug. 24, from 5:30 p.m. to 7 p.m. at the Crosstown Arts story booth, 438 N. Cleveland St. Memphis writers of all types are invited to mingle and have a drink with other working writers. Cost is free. For details,...

Facing saturation in the markets of developed countries, companies are now looking to expand into developing countries in Asia and Africa. Many of these countries are in a unique situation — high mobile penetration but low internet and smartphone penetration....

Business intelligence platform CrunchBase is offering a new Autopilot messaging application that the company says boosts performance. Autopilot is a marketing automation software company that includes Proactive Headsup among its product offerings. Headsup is an in-app...

August 18, 2016 There’s a reason why I never email my friends. A few reasons, actually. I can write all day about the value of email for businesses and their marketers. I have done so each day since joining DMN. Without a doubt, email is the most direct path to...

August 18, 2016 Researchers discovered DroidJack attacks that delivered the remote access Trojan (RAT) through an “over the top” (OTT) carrier. Researchers discovered DroidJack attacks that delivered the remote access Trojan (RAT) through an “over the top”...

Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed. Mobile marketing company 3Cinteractive...

From email, to direct mail, to Facebook and Twitter, it seems that every available channel is being leveraged to serve up personalized marketing to consumers. One medium that is conspicuously missing from this outpouring of advertisements, however, is SMS messaging...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades.   Marketing has evolved substantially...

SMS marketing continues to be one of the most effective ways to reach customers. According to one study, text messages have an open rate of an astounding 98 percent with an equally impressive 36 percent click-through rate. Given the near ubiquity of mobile phones and...

SMS-Marketing ist eine interessante Spielart im Mobile Marketing. Besonders kleine Unternehmen können davon profitieren und mit wenig Budget viel erreichen. Für viele Marketing-Ziele kannst du SMS-Marketing einsetzen: Kundenakquise Begleitung deiner Kunden auf...

Marketers – the ones that bridge the gap between a great product/service and convincing the public to accept it – often come up with great creative methods to advertise and promote their work. Sometimes, they may be assigned the difficult task of creating the...

Have you noticed a change in small and midsized business marketing? Did you feel the recent shift? It turns out that there is a pivotal transformation happening around word-of-mouth marketing with both video and social media at the core. An intriguing shift in the way...

BII This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. The line between a mobile app and the mobile web is becoming increasingly blurred. And Progressive Web Apps (PWA), the latest...

August 05, 2016 DMNotes: Chatbots, Olympics, and ‘Suicide Squad’ Keith O’Brien, Editorial Director Those interested in the Olympics for the actual competition and not the public health notices can sign up to receive text dispatches from a New York...

Kik’s director of platform services joins our latest VB Live Event to reveal how their 300 million bot users prove the industry is well and fully disrupted—but companies considering bots need to ensure they’re focused on the right things.  Missed it? Catch this free...

There’s literally no form of spam that’s more annoying than SMS marketing. Every single time my iPhone makes beep sound of the annoyingly loud tone of an SMS, I am alarmed whether it’s a notification of my bank that someone’s been misusing my funds! Could it be...

Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric. In the U.S., consumers are generally able to afford cell phone service. In...

 A first look at the Red, White and #BlueRoom inside the USA House in Rio de Janiero.  RIO DE JANEIRO – The United States Olympic Committee and Twitter announced today plans to team up for the Rio 2016 Olympic Games to build the Red, White and #BlueRoom at USA House,...