Some analysts were surprised when India emerged second globally in the number of mobile subscribers (1 billion plus). It had overtaken the U.S. in 2015; China is the leader on this metric.
In the U.S., consumers are generally able to afford cell phone service. In India, however, recent census data shows that 75% of the population earns less than Rs. 5,000 ($75) a month. So how many people can afford their monthly mobile bill?
Surprisingly, the number is very high. There are two reasons for this. Handset prices are plummeting. The Delhi (Noida)-based Ringing Bells has launched a model called Freedom251, which costs Rs. 251 (less than $4). Cheap, it seems, is the way to go: Apple has submitted a proposal to sell refurbished iPhones in India at a fraction of the cost of the original.
The second reason is that a missed call (miskol in the Philippines; beep in Africa; memancing in
Article source: http://knowledge.wharton.upenn.edu/article/missed-call-marketing-taken-hold-india/
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