Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed.
Mobile marketing company 3Cinteractive surveyed 3,500 US internet users and 250 US brand marketers. SMS was clearly the largest preference in how internet users want to receive communications from brands. In fact, more than twice as many internet users preferred SMS as email, and the same went for app notifications.
But also according to 3Cinteractive, the top three mobile channels used for loyalty by brand marketers are the mobile wallet, push notifications and SMS. Surprisingly, the channel most internet users want to be communicated with for loyalty programs is also among the least
Article source: http://www.emarketer.com/Article/Consumers-Prefer-SMS-Loyalty-Program-Updates/1014373
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