DMNotes: Chatbots, Olympics, and ‘Suicide Squad’

DMNotes: Chatbots, Olympics, and ‘Suicide Squad’

Keith O’Brien, Editorial Director

Those interested in the Olympics for the actual competition and not the public health notices can sign up to receive text dispatches from a New York Times sports editor. SMS continues to be an underutilized service for brands and publishers alike. When both are worried about the impact and power social networks hold over their consumers, they cherish their email lists, but what about their customers’ and readers’ cell numbers?

As Shine cofounder (and 40 Under 40 nominee) Naomi Hirabayashi told us recently, think about “how effective text

Article source: http://www.dmnews.com/marketing-strategy/dmnotes-chatbots-olympics-and-suicide-squad/article/514340/