SINGAPORE – With the explosion of interconnectivity in Asia comes the challenge for brands to be effective and targeted in the way they communicate with and market to consumers. Jeff Price, MD of Southeast Asia at Experian, noted that while the region is...

Multiple Conducive Factors Create Opportunity-laden Environment for Mobile Money Market The global mobile money market is on the cusp of a transformative change with growth increasingly swinging toward emerging economies, says TMR in a new report. The global mobile...

This article was written by Yael Warman, Content Manager at Leverate. From the Stone Age to the modern age, technology has left no stone unturned, and this is all the more true in the forex industry. While on the one hand technology has made the market highly...

“What do we really mean by customer experience?” says Nicholas Mobbs, partner at PwC. The question emphasises the ever-widening scope of interaction that business now undergoes with customers, both in B2C and B2B environments. SMS, live web chat, social media and...

– Advertising – – Premium. – In addition, the growth in mobile payments and mobile banking along with significant technological and product developments are factors bolstering the market for A2P SMS marketing globally. Mass voting for contests,...

LONDON–(BUSINESS WIRE)–Technavio analysts forecast the global mobile ad spending market to grow at an impressive CAGR of around 10% during the forecast period, according to their latest report. The research study covers the present scenario and growth...

Image copyright AP WhatsApp says it will begin sharing more data with Facebook and will start letting some companies send messages to users. It is the first time the company has changed its privacy policy since the firm was bought by Facebook in 2014. WhatsApp will...

Convenience is a cornerstone of any effective commerce strategy. How quickly and seamlessly we can satisfy the end consumer’s needs through digital commerce is critical to overall success. If we can do it better, with a more genuine and easy-to-understand experience...

Even though most US retail ecommerce professionals believe it makes sense for their business to use text messaging to communicate with customers, just 29.0% say they actually do so, according to June 2016 research. In addition to the 29.0% who already communicate with...

Image: CFB Strategies “Big data means a lot of different things,” said Trace Anderson. And it comes from many places, including logs of demographic and psychographic profiles, mobile, social media, email, and a host of other sources. If aggregated and...

Quick quiz: Would you rather have a business send you a special offer or coupon: through email – where you have to wade through 100 daily messages to find it and then print it off and bring in to redeem OR as a SMS text message (where you see it instantly and can...

Why is E-commerce important? Internet usage is increasing day by day and it is even more prominently featured in everyone’s daily  life. To take the advantage of this cyber networking, the concept of E-commerce was developed. E-commerce is an emerging concept for...

– Advertising – – Premium. – In addition, the growth in mobile payments and mobile banking along with significant technological and product developments are factors bolstering the market for A2P SMS marketing globally. Mass voting for contests,...

BII See Also This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Businesses are facing an app engagement crisis. To overcome this, brands are increasingly turning to tactics such as push...

Dive Brief: Mobile marketing firm 3Cinteractive surveyed 3,500 U.S. internet users and found that SMS is the preferred channel for loyalty program messaging for consumers, with 48% citing it as their preferred means of receiving loyalty messages, followed by email...

Enterprise mobility provider OpenMarket announced today a new Global SMS Dashboards and Reporting Service in a move designed to make text-message campaigns and analysis easier. Company officials said the service will allow enterprise customers to measure and track...

Despite the fact that lawbreakers are seldom arrested or fined, drivers who text and drive, rarely admit about their potentially dangerous indulgence. Almost half of the drivers who claimed they rarely text while driving, turned out to be the worst offenders, while...

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016, Wimbledon and the Olympics, we’ve been bombarded with reminders that our weekly half-hour at the gym probably isn’t cutting it. But,...