Convenience is a cornerstone of any effective commerce strategy. How quickly and seamlessly we can satisfy the end consumer’s needs through digital commerce is critical to overall success. If we can do it better, with a more genuine and easy-to-understand experience than the other guys, then we win. If not, then we leave ourselves vulnerable in the hyper-competitive digital marketplace. If you need an example, just look to the meteoric rise of services like Uber and Lyft and the impact they’ve had on the stagnating transportation industry.
In the restaurant space, this means we have to continually innovate to meet our customers wherever they are and broaden the channels through which they can order our food.
Restaurant and retail ecommerce channels traditionally consist of a desktop website, a mobile website, and a couple of native apps for the major smartphone platforms. From there, the formula is fairly commonplace: Launch with a good
Article source: http://venturebeat.com/2016/08/25/why-wingstop-is-betting-big-on-chatbots/
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