How big data helped raise big money on the campaign

“Big data means a lot of different things,” said Trace Anderson. And it comes from many places, including logs of demographic and psychographic profiles, mobile, social media, email, and a host of other sources. If aggregated and deployed properly, he explained, big data can make your company more efficient and increase ROI. “Data gives us the ability to recognize what type of solicitation is most effective in each medium and who is most likely to give through that medium.”

SEE: Big data Policy (Tech Pro Research report)

Anderson speaks from experience. His firm, New York-based analytics company CFB Strategies, helped raised tens of millions of dollars from millions of voters for the Ted Cruz campaign. “From a political fundraising perspective,” Anderson said, “so-called big data helps campaigns segment fundraising solicitations based on who is most

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