SINGAPORE – With the explosion of interconnectivity in Asia comes the challenge for brands to be effective and targeted in the way they communicate with and market to consumers.
Jeff Price, MD of Southeast Asia at Experian, noted that while the region is fast-growing, consumer behaviour in each market has unique characteristics, and businesses today cannot succeed without intelligent insights based on consumer data.
“For companies to keep up with digital consumer behaviours—how they act on information—it’s absolutely vital to adopt and leverage what their consumers are providing them with every day: invaluable data,” he added. “Businesses slow to act on this data will see their competitive advantage erode.”
Price’s comments follow the company’s launch of The Digital Consumer View 2016 (Asia) report, with research and analysis by International Data Corporation (IDC), to help businesses better understand digital consumers in Asia.
The report looks at how consumer behaviour varies across the key Asian markets
Article source: http://www.campaignasia.com/article/ignore-market-by-market-quirks-in-digital-behaviour-at-your-peril-experian-idc-r/429146
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