“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades.
Marketing has evolved substantially from the witty and creative ads of the “Mad Men” era to processes designed to drive customer engagement and accelerate business growth. The vast amount of data at our fingertips has made marketing measurable and has better defined its value proposition.
This transformative journey gives marketers a new, shiny object almost each year. But there is one philosophy that has remained true for decades: customer relationship management (CRM). It is not just data, technology or an email channel but the culmination of these pieces combining to deliver a broader customer experience that inspires behavioral change and participation, eventually growing into a “relationship.”
Regardless of how big a
Article source: https://adexchanger.com/data-driven-thinking/crm-philosophy-goes-beyond-data-technology-channel/
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