The MEF‘s study, ‘Mobile Messaging Report 2016‘, surveyed 6,000 mobile users across nine countries – Brazil, China, France, Germany, India, Nigeria, South Africa, the UK and the US, and found that more than three-quarters of consumers (76%) have received communications from a business via SMS and 65% have done so via a chat app.
Facebook (56%), WhatsApp (50%) and SMS (42%) are the top performing channels used for talking with businesses, and many brands are taking to these platforms to connect with users. Also used are Instagram (21%), Snapchat (14%), WeChat (13%), Skype (13%), MMS (13%) and Blackberry Messenger (10%).
Furthermore, the demand for these types of services is growing, and currently 24% of retailers are leveraging SMS while 17% have a presence on a chat app.
The industry within which most consumers talk with businesses on a smartphone is financial services. A
Article source: http://www.bizreport.com/2016/07/mobile-users-embrace-sms-chat-bots-to-talk-with-businesses.html
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