An SMS keyword is the response a customer texts to your short code in order to take the next step: get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper.
Naturally, you want to make it as quick and easy as possible. One-letter responses — e.g., “text Y to opt in” — are fine.
Some companies want Article source: http://www.mediapost.com/publications/article/281667/sms-keywords-beware-autocorrect-and-other-bps.html
to be clever with their keywords, using a key phrase for a product or marketing campaign. Be sure to check the word on iOS and Android to see what autocorrect does to it. Take the popular retail
buzzwords for Buy Online, Pick-up In-store: BOPUS or BOPIS. They are autocorrected to books and bop is, respectively. Your user either has to delete the suggestion or
retype the word to get the phone to accept it. If we all paid close attention to our texts, there wouldn’t
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