Antonio Sciuto introduces the engagement center
It’s a digital marketer’s dream. The global social conversation, the mass migrations which represent countless customer journeys, and campaigns in planning and in progress—all laid out across a series of large format screens. Plus a team of developers and engineers just upstairs, helping revise and evolve the vision.
That’s what multi-brand (Perrier, Poland Spring, etc) bottled beverage vendor Nestlé Waters unveiled last week on a floor of Salesforce’s downtown New York office. It’s a real-time, live action consumer engagement center, with an on-the-spot marketing team. It’s also a showcase for what the company is doing with support from Salesforce—and also
Article source: http://www.dmnews.com/digital-marketing/nestl%C3%A9-waters-and-salesforce-launch-nyc-engagement-center/article/512985/
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