Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code. And it works. Ecommerce sites can also benefit greatly from this instant method of advising people of deals, sales events, and contests.
In 2015, Pew Research Center reported that nearly two-thirds of U.S. adults own a smartphone, and 97 percent of them utilize text messaging at least once a day. That falls in line with what we’ve seen with mobile shopping: People want to do it all from their handheld devices.
While email is still a popular way to inform consumers of news and sales, SMS has the advantage of reaching those people instantly, and potentially during times when they’re waiting in lines and need something to pass the time.
According to smsbump, an SMS platform, SMS marketing has the highest reach, with Article source: http://www.practicalecommerce.com/articles/125453-Boost-Conversions-with-SMS-Messaging
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