While the pandemic and refinance boom are really separate phenomena, it’s hard to know which one is causing which consumer behavior, said Nick Belenky, chief revenue officer for Top of Mind, which offers customer relationship management system Surefire and is...

For many people, text messaging is still thought of as a way to communicate with family and friends. But more and more, businesses are getting in on the short message service (SMS) action, using these quick messages to reach customers and prospects with meaningful...

NEW YORK, Nov. 22, 2021 /PRNewswire/ — FE International, Inc., the global market leader in mid-market technology mergers and acquisitions (MA), announces the acquisition of Mobiniti, a text marketing platform, by PennSpring Capital. Launched in 2014, Mobiniti...

Young Adults Texting AdobeStock_331112374 While the pandemic accelerated online shopping, the platforms people use to make purchases is also changing. Shopping online is no longer reserved for the desktop: 56% of Gen Z makes purchases from their phone, according to a...

Mobiz, a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. The investment comes...

If you plan on running a small business, you’ll be looking at a wide variety of responsibilities. One important aspect of any professional entity is its online messaging capabilities. Giving customers a way to engage with your company while streamlining ways to...

The UK’s Information Commissioner’s Office (ICO) has not been afraid to issue some heavy General Data Protection Regulation (GDPR) fines to the likes of Google, British Airways and Marriott for their assorted data leaks and breaches in recent years. Issuing a GDPR...

Today, marketing for small-scale businesses is not as simple as everyone thinks. On the contrary, several people strive harder to reach their target audience; however, understand which strategies work best for your business. If you need to know more about the...

FE International, Inc., the global market leader in mid-market technology mergers and acquisitions (MA), announces the acquisition of Mobiniti, a text marketing platform, by PennSpring Capital. Launched in 2014, Mobiniti helps customers expand their sales through...

According to Salesforce, nearly half of U.S. consumers have lost trust in a brand this past year, with many citing that they’d liked to have deeper relationships with the brands they love. As a result, brands are tasked with figuring out ways to build back that trust...

CHARLESTON, S.C., Nov. 9, 2021 /PRNewswire/ — Omnisend today announced it has been named a BigCommerce Elite Technology Partner, providing more than 60,000 BigCommerce customers access to Omnisend’s ecommerce-focused marketing automation...

As e-commerce businesses are growing at an impressive rate, SMS marketers look for the most innovative ways of customer acquisition at a reduced cost. By Tushar Agarwal SMS is exceeding different forms of marketing communication including social media messages and...

Omnisend today announced it has been named a BigCommerce Elite Technology Partner, providing more than 60,000 BigCommerce customers access to Omnisend’s ecommerce-focused marketing automation platform. BigCommerce merchants can integrate Omnisend‘s marketing...

Most tech buyers have heard of or currently work with a customer relationship management (CRM) tool, but another customer data management solution is gaining traction because of its holistic approach: the customer data platform (CDP). According to a Markets and...

FORT COLLINS, Colo., Nov. 11, 2021 /PRNewswire/ — Capterra recently released their 2021 Shortlist, and Marketing 360® is proud to have been named an emerging favorite email management software. To compile the 2021 Shortlist, Capterra analyzed all email...

So earlier in the week I covered a couple of rare but dangerous theories that the Plaintiffs bar is currently pursuing. Arguably the scariest “alternative” TCPA theory of all, however, are the “content” based theories that look at whether a caller is properly...

When you’re planning for the year ahead in cybersecurity, there’s always part of you that’s trying to play fortune-teller. You know what risks matter now, and the processes and resources you need to respond to them, but what threats might emerge over...

New capabilities help businesses build more trusted relationships with their customers TeleSign, the leading provider of customer identity and engagement solutions, today announced the integration of Verified SMS by Google to its omnichannel messaging capabilities....