SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

What is smishing?

Over 9,000 reports have been filed to Which?’s Scam Sharer tool since it launched in March 2021. Most reports (65%) involved phone calls or text messages, with 31% of these scams originating as text messages.  Why are smishing rates so high?  The average SMS open rate...

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