E-commerce, largely driven by the COVID-19 pandemic, accounted for 16.7% of supplement purchases made online in 2020, up from only 10.2% in 2019, according to Nutrition Business Journal’s 2021 Supplement Business Report.1 That growth is notable for an industry that has always relied on brick-and-mortar sales. The NBJ report further predicts that about 25% of all supplement sales will happen online by 2024.
Pandemic-boosted “panic buying” aside, we might well ask: “What are the digital platforms being used to drive engagement, community, and, of course, sales?
Platform #1: Google Ads
Google Ads can be a powerful avenue to reach new customers and generate online revenue.2
While launching a campaign may seem daunting at first, doing it the right way includes targeting very specific audiences, building keyword-friendly ads and web pages, and frequently analyzing metrics. Then, use those data (and testing) to analyze your campaigns via Google Analytics, and adjust.
But don’t fret if those
Article source: https://www.nutritionaloutlook.com/view/top-3-three-digital-platforms-dietary-supplement-and-natural-product-brand-owners-can-t-ignore-in-2022
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