Over 9,000 reports have been filed to Which?’s Scam Sharer tool since it launched in March 2021. Most reports (65%) involved phone calls or text messages, with 31% of these scams originating as text messages.
Why are smishing rates so high?
The average SMS open rate is 98% compared to just 20% for emails, according to Gartner. Additionally, SMS marketing helps businesses offer 24/7 support to customers, boosting engagement. Given the high response rate, it’s less of a surprise why cyber criminals emulate brands.
That said, smishing attacks are particularly hard to tame for one particular reason: lack of authentication. Unlike emails, SMS messages cannot be blocked or flagged without third-party software. Unhindered by the law, perpetrators can automate SMS messages to millions of ten-digit phone number combinations.
For instance, Edward Smith, a UK customer
Article source: https://www.itpro.co.uk/security/phishing/361625/what-is-smishing
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