Most tech buyers have heard of or currently work with a customer relationship management (CRM) tool, but another customer data management solution is gaining traction because of its holistic approach: the customer data platform (CDP). According to a Markets and Markets study, the customer data platform market hit $2.4 billion in 2020 but is expected to more than quadruple to $10.3 billion by 2025.
Whether you’re looking to supplement your existing customer lifecycle or needing a brand new customer data solution, take a look at some of the best customer data platforms on the market today and why so many enterprise users are moving toward a more comprehensive customer tool.
More on CDPs and digital transformation: Powering Digital Transformation with Customer Data Platforms
Top Customer Data Platform Solutions to Consider
- What is a Customer Data Platform (CDP)?
- CDP vs. DMP: What is the difference?
- Top CDP
Article source: https://www.enterprisenetworkingplanet.com/guides/customer-data-platforms/
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