New capabilities help businesses build more trusted relationships with their customers
TeleSign, the leading provider of customer identity and engagement solutions, today announced the integration of Verified SMS by Google to its omnichannel messaging capabilities. This new functionality adds a sender verification badge and branding to SMS messages, which empowers brands to facilitate safer and more trusted conversations with their customers.
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With Verified SMS, businesses can more securely engage with consumers through verified messages that help to protect against phishing and spam attacks. This is particularly important as SMS phishing attacks were one of the leading cyber threats to the U.S. in 20201. Another benefit of Verified SMS is that content sent by a business to its customers may be verified on a per-message basis, which provides a frictionless customer journey and increases a customer’s likelihood to
Article source: https://martechseries.com/sales-marketing/messaging/telesign-integrates-verified-sms-by-google-into-omnichannel-messaging-stack/
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