If you plan on running a small business, you’ll be looking at a wide variety of responsibilities. One important aspect of any professional entity is its online messaging capabilities. Giving customers a way to engage with your company while streamlining ways to reply to them can boost your business’s engagement and trust level exponentially.
That’s where Podium comes in. Podium is a multi-product platform that helps remind customers to leave reviews via text, assists you with replying to queries, and much more. In other words, it helps take your SMS marketing strategy up a couple notches.
For the uninitiated, SMS marketing, or text message marketing, is the practice of using text to convert leads and keep customers engaged. As a rule of thumb, messages are usually 160 characters or less. While there are multiple ways to utilize this
Article source: https://www.entrepreneur.com/article/397875
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