How SMS marketing continues to evolve via AI

As e-commerce businesses are growing at an impressive rate, SMS marketers look for the most innovative ways of customer acquisition at a reduced cost.

By Tushar Agarwal

SMS is exceeding different forms of marketing communication including social media messages and emails. It is mainly because consumers are moving to mobile purchases with online shoppers in India expected to reach 220 million by 2025, as per the recent statistics. To tap into the opportunity to interact and connect with consumers, brands are leveraging the potential of Short Message Service (SMS).

• Article source: https://www.financialexpress.com/brandwagon/writers-alley/how-sms-marketing-continues-to-evolve-via-ai/2373137/
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