There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy: It’s budget-friendly – you can send messages from 1.9p per message It hits the mark – over 97% of text messages are read within the...

ShoreTel Inc (NASDAQ:SHOR) announced the unveiling of a new partnership program between businesses and developers that develop voice and SMS applications on its ShoreTel Summit platform. Details of the program The partnership program provides resources including...

SEATTLE, WA–(Marketwired – Mar 28, 2017) – CFN Media Group (“CannabisFN”), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article that will take a look at SinglePoint Inc.’s...

Onovative will be helping credit union marketers harness the power of free Google Tools at the 2017 CUNA Marketing Business Development Conference LOUISVILLE, KY (March 27, 2017) — Onovative, maker of the all-in-one communication platform – Core iQ, will be providing...

Dive Brief: Google announced updates to its enterprise G Suite product including Gmail add-ons and the evolution of Hangouts with the split to Hangouts Meet and Hangouts Chat per a company blog post. Streamlining chat was a key element in the updates with moves like...

Over the past 25 years, SMS text messaging has become the most personal and ubiquitous form of communication in the digital era. In fact, it hasn’t simply held its ground, it’s actually gained momentum — with global consumers preferring to communicate with...

Been shopping lately? Online or in person? A shift in the traditional in-store shopping experience continues. In fact, 2016 was the first year that more consumers went shopping on the internet than in stores, with 51 percent making their purchases online. That’s up...

Facebook Messenger bots have fallen out of favor recently, so brands are turning to a decidedly more old-school way of communicating: texting. “There’s been an uptick in the number of clients inquiring about bots on SMS,” said James Squires, vp of engineering at...

Comment Print Article Email Permalink Written on Mar 23, 2017  Author Oisin Lunny  | Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly...

Facebook Messenger bots have fallen out of favor recently, so brands are turning to a decidedly more old-school way of communicating: texting. “There’s been an uptick in the number of clients inquiring about bots on SMS,” said James Squires, vp of engineering at...

The world of marketing has evolved drastically, and while the fundamentals of marketing remain immovable, the knowledge base and skill set required for this field is constantly evolving. The explosion of digital marketing has created hundreds of specialised roles for...

The Norwegian regulator said it has received numerous complaints from Norwegian citizens who were sent promotional offers on their mobile phones via SMS, encouraging them to play at online casino sites LeoVegas and Casino Room. Premium subscribers continue here to the...

Comment Print Article Email Permalink Written on Mar 23, 2017  Author Oisin Lunny  | Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly...

This may seem like an odd comment for an email marketing advocate to make; in fact, readers of my previous blog posts might wonder what I’m on about. After all, I’ve drafted post after post about segmentation best practice, the reactivation of dead leads and how to...

In-Text Marketing Payments Mobile commerce through Amplify’s MMS/SMS marketing and in-text payments tools provides immediate communication and sales between leading brands and their customers. Los Angeles, CA (PRWEB) March 21, 2017 Article source:...

As with any marketing tactic, there are good, bad, and really bad ways to use SMS (short messaging service), too, for marketing. So here are some expert tips and best-practices to help you avoid pitfalls and guide you on the path to the right way to do SMS marketing....

In our hyperconnected world, empowered consumers share their brand experiences across multiple platforms. Digital messages spread in milliseconds. Posts with just 140 characters have the potential to make or break brands.   It has never been more important for brands...

Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business’s current techniques and strategies, you should keep an eye on what’s coming next so you can stay competitive and ahead of...