In our hyperconnected world, empowered consumers share their brand experiences across multiple platforms. Digital messages spread in milliseconds. Posts with just 140 characters have the potential to make or break brands.
It has never been more important for brands to connect with their audiences; to demonstrate transparency, honesty and credibility; and to generate – and repay – trust.
By interacting with businesses, we expect them to take care of the details we share with them. This trust is present within our exchange of information. But trust represents more than this; it’s far more than a physical or digital transaction; it’s more than a hastily-signed contract, or credit card handed over in a restaurant. It’s an absolute faith that consumers have in those businesses which are in the privileged position of retaining customer information. It’s an expectation that businesses will minimise risk to their data, and have the necessary safeguards
Article source: https://www.marketingtechnews.net/news/2017/mar/21/10-ways-your-brand-can-generate-digital-trust/
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