SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

Artificial intelligence powers marketing

Marketing is undergoing dramatic change, driven by shifts in technology and the availability of digital data. Among the most significant changes is the heightened ability for marketers to discern what customers and potential buyers care about and then act on that...

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Campaign Monitor buys customer data platform Tagga

A screen from the Campaign Monitor website, showing post-acquisition unified customer profiles Campaign Monitor is taking a step toward becoming more than an email automation provider, with its announcement today that it has purchased customer data platform (CDP)...

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SMS service provider in India

Press Release Telecommunications Details WhaTech Channel: Telecommunications Press Release Published: 12 March 2017 Submitted by Jai Ganesh WhaTech Pro Trial News from Fragua Technologies India – Promotional SMS Provider Viewed: 1 times India’s top...

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Key takeaways from SIMA Consumer Insights study

The Consumer Insights Committee presented key takeaways from its newly released report March 1 during a SIMA Boot Camp. Photo: SIMA SIMA held its first Boot Camp in several years Wednesday, March 1, to discuss its findings from the Consumer Insights Study, an in-depth...

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Life After SMS – Turkcell’s Story

Andy Favell sat down with Turkcell’s Aysem Ertopuz and Burak Akinci at 2016’s Turkey Innovation Week to get the full story of how the operator has changed its mobile marketing business following the Turkish government’s Regulation of Electronic Commerce Act....

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