In 2007, Todd Matherne hit rock bottom. Arrested for selling steroids, Matherne was given a seven-year sentence, even though he was a first-time offender. But what changes a decade has wrought since then. Related: 6 Stories of Super Successes Who Overcame Failure...

By Edward Willis at industry research group Sports Marketing Surveys  At Sports Marketing Surveys INC., we like questions and answers, and arguably the question “who is cycling?” has never been more important. Our participation research from 2016 reveals that cycling...

Consumers might favor chat apps over SMS these days, but businesses increasingly are relying on SMS for critical customer communications. Historically, telcos generated much of their income from voice services. As time went on, consumers began to discover text, and...

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...

Richard Tumusiime, Marketer. The use of statistics is important not only for general planning but also marketing purposes. In marketing, we rely on statistics (market research) to segment, target and position the product offer in the market. Organisations generate...

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...

‘); $(‘.sej-scategory-content .sponsored-category-logo’).append(‘ ‘); $(‘.sej-scategory-content’).append(”); $(‘.sej-scategory-content .sponsored-category-details’).append(‘...

Yelp this morning announced it has paid $20 million in cash to acquire the Wi-Fi marketing company, Turnstyle Analytics, which offers a service that allows businesses to connect with their customers over a freely provided Wi-fi network. The move, Yelp explains, is...

Global Direct Marketing Services Market Growth Analysis, Opportunities Forecasts Report till 2022 In this report, the global Direct Marketing Services market is valued at USD 291.13 Billion in 2016 and is expected to reach USD 660.85 Billion by the end of 2022,...

Before you can start your marketing campaign, you need to make sure that your website is mobile friendly. This makes the site more appealing to your target audience. Plus, it makes your website, sales pages and lead magnets extremely easy to use. To back this up, it...

Via Twilio’s API integration, Upland will offer its Mobile Commons application to deliver automated campaigns via Facebook Messenger and SMS seamlessly Upland, a cloud-based Enterprise Work Management company, joined the Twilio Partner Program, to help clients deliver...

Your business might already be utilising SMS marketing as part of your overall marketing strategy, and if you’re not, then here’s a few reasons why you should consider doing. It’s budget-friendly – you can send messages from 1.9p per message It hits...

In the world of marketing, what you know is just as important as whom you know. Related: 39 Quick Ways to Increase Your Website’s Conversion Rate If you don’t know anything about whom you’re trying to sell to, then you don’t have the resources...

Press Release Telecommunications Details WhaTech Channel: Telecommunications Press Release Published: 31 March 2017 Submitted by [email protected] WhaTech Pro Trial News from Transactional SMS – SmsMessenger.in Viewed: 0 Implementing sms marketing with low...

SEATTLE, WA–(Marketwired – Mar 28, 2017) – CFN Media Group (“CannabisFN”), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article that will take a look at SinglePoint Inc.’s...

Media Announcement: Adaptive Machine learning has been in use in its crude forms for many years now. The spell-checkers are a classic example of this technology. In recent times, adaptive machine learning has grown in demand among the marketing fraternity with...

‘; html += ‘ ‘+item.label+’ ‘; if(item.location){ html += ‘ ‘+item.location+’ ‘; } html += ‘ Article source:...

SEATTLE, WA–(Marketwired – Mar 29, 2017) – CFN Media Group (“CannabisFN”), the leading creative agency and media network dedicated to legal cannabis, announces publication of an article that will take a look at SinglePoint Inc.’s (...