The 5-point guide to SMS marketing

How to reach out to costumers effectively with the help of SMS campaigns. SMS (Short Messaging Service) marketing is a mobile marketing channel to reach out to customers through text messages. It is making quick strides as a very effective form of communication to...

Supercharged SMS

Rob Malcolm, VP of online sales and marketing at CLX, considers whether the rich content that RCS can deliver to consumers’ phones is enough to make brands think twice about the need to develop more apps. Just before Mobile World Congress this year, Google announced...

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