Supercharged SMS

Rob Malcolm, VP of online sales and marketing at CLX, considers whether the rich content that RCS can deliver to consumers’ phones is enough to make brands think twice about the need to develop more apps.

Just before Mobile World Congress this year, Google announced that more than 40 carriers and device manufacturers now use its RCS platform (up from 27 this time last year).

It also used the event to talk up some of its early applications. In the US, household names including Booking.com and Subway are already sending RCS messages to Sprint customers, while in the UK, Barclays, Hermes, British Gas, Pizza Hut Delivery and Foxtons are using RCS on Vodafone.

What is RCS? Imagine you’re on the way to the airport. Your phone pings. You have a message from your airline. Inside the message is your boarding pass with name, barcode, departure

Article source: http://mobilemarketingmagazine.com/supercharged-sms-rob-malcolm-clx-rcs