by | Aug 1, 2018 | SMS Marketing |
Marketing via text is increasingly being employed by retailers to reach consumers in a format they’re already using. Apple, for example, recently released a product specifically for reaching out to consumers by messaging called Apple Business Chat, with partners...
by | Aug 1, 2018 | SMS Marketing |
In recent years, the Internet of Things (IoT) has vastly changed the way we view, use and interact with smart devices, especially in the business world. Internet-connected virtual assistants, appliances, security systems and more can all communicate and coordinate...
by | Aug 1, 2018 | SMS Marketing |
Shutterstock So much of the focus of modern marketing involves the internet. While there’s certainly a place for content marketing, Facebook Ads, SEO, social media and other online marketing tactics, you don’t have to limit yourself to these. In fact, with...
by | Jul 31, 2018 | SMS Marketing |
The Direct Marketing Association of South Africa (DMASA) is an organisation which represents the interactive and direct marketing industry, with its member list comprising hundreds of South African companies. Joining the DMASA is voluntary, however, and requires...
by | Jul 29, 2018 | SMS Marketing |
Text messages are the fastest and the most effective way of communication. They have been there before the evolution of the internet or the social media platform that support real-time chatting. The first text message was sent 25 years ago, on December 3, 1992. Guess...
by | Jul 29, 2018 | SMS Marketing |
SMS is dead. Voicemail is obsolete. Right? SMS and voicemail are old and busted technologies that should be, and have been, replaced by newer alternatives. We’re led to believe, for example, that SMS has been largely left behind by enterprises and businesses in favor...
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