The Direct Marketing Association of South Africa (DMASA) is an organisation which represents the interactive and direct marketing industry, with its member list comprising hundreds of South African companies.

Joining the DMASA is voluntary, however, and requires companies to adhere to a strict set of rules or face heavy consequences.

These rules aim to protect South African consumers from invasive direct marketing practices which could violate local regulations.

Direct marketing includes SMSs advertising products, cold calls, emails, and many other segments.

Do not contact me

The DMASA also offers a Do Not Contact list, which allows South Africans to opt out of all direct marketing conducted by member organisations.

DMASA members are not allowed to target South Africans registered on the opt-out list with any direct marketing, and users must contact the DMASA to cancel their opt-out.

Many prominent South African companies are members of this association, including Vodacom, Cell C, Outsurance, Bidvest Insurance,

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