Text messages are the fastest and the most effective way of communication. They have been there before the evolution of the internet or the social media platform that support real-time chatting. The first text message was sent 25 years ago, on December 3, 1992. Guess what it was? “Merry Christmas”.
So how can you use text messages to boost your lead generation?
Well, let’s talk this through. Imagine you read a company ad, and now you want to make contact. What would be easier? Opening a web browser, filling out a form and then sending them an e-mail? Wouldn’t it be easier to just unlock your phone and send a text right away?
Of course, the latter will be the answer. So now apply this to your customers. They do the same. SMS will help you capture a larger audience share, mainly due to