Marketing via text is increasingly being employed by retailers to reach consumers in a format they’re already using.
Apple, for example, recently released a product specifically for reaching out to consumers by messaging called Apple Business Chat, with partners including Lowe’s, The Home Depot and Marriott. And in China, 1 billion users spend more than 90 minutes a day on WeChat, a messaging app that’s frequently used for e-commerce.
A recent Gartner study found that messaging can be particularly effective in closing online sales after a customer has expressed interest but then moved on. According to Gartner, nearly 80% of customers who left an item in a cart without buying would purchase the product if they receive a follow-up message – email, text or online ad – if a discount was offered. Even without a discount, half of customers sent a text reminder would revisit
Article source: http://www.hometextilestoday.com/article/556073-send-message-text-based-marketing/
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