SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

Consultants Watching Silicon Valley’s Chat Battle

To subscribe to the monthly CE email newsletter and event announcements click here. Silicon Valley giants are battling over the future of mobile messaging and practitioners are watching intently as they jockey for market share on the bleeding edge. Brand marketers are...

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TechBytes with Steve Murphy, CIO at 3Cinteractive

MTS:  Tell us about your role at 3Cinteractive and how you got here? Steve Murphy: I lead 3C’s global technology organization, overseeing the existing platform and systems as well as championing the development of new, innovative products that support mobile...

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Top 4 tips to beef up your email strategy

Leverage/Extend Wish Lists to Email regularly (and especially around holidays) “Sounds basic, but if you have the data use it. Most commonly a web feature, the performance of Wish List emails justifies sending more than most in the industry currently send. When...

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The future of conventional conversations

Little did Nokia know in 2003 when they launched the first commercial mobile device with the capability to send and receive a text Short Message Service (SMS), which will revolutionize the way communication is done. Jumping at the opportunity, Nike and Pontiac...

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Why Email Marketing Still Matters for Retailers

Nestled in Lancaster County, Pa., resides the unlikely headquarters of Listrak: a digital marketing company set in a new, industrial-style office that specializes in automation tools for maximum consumer engagement. The company provides a customer-centric,...

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