Leverage/Extend Wish Lists to Email regularly (and especially around holidays)
“Sounds basic, but if you have the data use it. Most commonly a web feature, the performance of Wish List emails justifies sending more than most in the industry currently send. When looking across message types, a Wish List should be at the top of the list, as a prospective or existing customer has taken a direct action to engage your brand,” said Judd Marcello, EVP, Global Marketing, Cheetah Digital. “And while the addressable audience will likely be a small subset of your larger list, it’s a worthwhile effort as we’ve seen Wish List campaigns across our retail clients for Holiday 2016 generated high revenue per email ($2.70) and transaction rates 1.4%. These are drastically higher than the average and even much more effective than other “remarketing” and engagement campaigns such as Abandon Cart. Article source: http://www.bizreport.com/2017/10/top-4-tips-to-beef-up-your-email-strategy.html
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