Before being named CMO of ESL, the world’s largest esports company, Rodrigo Samwell began his marketing career in the telecommunications industry when mobile marketing first took off.
“I started my career in 1999 as a product manager at Telecel, which was a private telecommunications provider in Portugal,” says Samwell. “Later Telecel was acquired by Vodafone. I was lucky to be given SMS (text messaging) as my first product, and was hit by this impressive wave of growth that was the real birth of mobile messaging.”
Samwell says his predecessor was involved with the development agreements that first allowed messages to be sent across all mobile operators.
“I joined exactly at that moment. From there SMS just grew exponentially.”
Samwell moved to Düsseldorf, Germany in 2004 to be part of Vodafone’s first global product marketing team. Since then, he has served in a number of executive
Article source: https://martechtoday.com/get-know-esl-cmo-rodrigo-samwell-204827
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