On Marketing Technology
MTS: Tell us about your role and how you got here. What inspired you to co-found an intelligent chatbot company?
I am the co-founder and CEO of Gupshup. Many years ago, we saw the emergence of messaging as a platform for advanced services, not just a tool for person-to-person communication. Initially, the only messaging channel available was SMS, but today you have many other IP and voice-based messaging channels. We have developed the most advanced platform to help businesses build conversational experiences. Gupshup has substantial product leadership and customer traction.
MTS: Tell us a bit about Gupshup’s IDE and Flow bot builder?
Gupshup offers different tools for different kinds of bot builders. For technical developers, we offer the IDE bot Builder. It is a cloud-based developer environment that helps developers build advanced bots quickly and easily. For non-technical bot builders, we have the flow bot builder. It is a graphical, WYSIWYG
Article source: http://martechseries.com/mts-insights/interviews/interview-beerud-sheth-co-founder-ceo-gupshup/
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