WhatsApp challenges life of SMS marketing

SMS is limited to 160 characters, but on WhatsApp you can send up-to 4,096 characters. Indeed this entire article could fit in a single message. They say a picture is worth a thousand words, and with WhatsApp you can send images, audio, video and even file attachments...

How to Use Group Texting for Your Small Business

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience of interested consumers. It is also referred to as short message service (SMS) or Group Texting, and it stands as one of the most cost-efficient ways for a small...

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