SMS is limited to 160 characters, but on WhatsApp you can send up-to 4,096 characters. Indeed this entire article could fit in a single message. They say a picture is worth a thousand words, and with WhatsApp you can send images, audio, video and even file attachments within a single message. Marketers will love being able to send you pictures of the products being sold.
Article source: https://www.businessdailyafrica.com/corporate/tech/WhatsApp-challenges-life-of-SMS-marketing/4258474-4714132-axk1dr/index.html
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