It’s matured and the use of sms by the hospitality sector has grown and continues to grow at a steady rate.
Consumers are no longer surprised to receive offers from venues that they’ve opted into, in fact they have come to expect them.
According to research by SAP, 70% of people feel that SMS is a good way for an organisation to get their attention.
If your business hasn’t yet taken the plunge, there’s a whole opportunity to generate eyebrow raising response rates that will impress even the most cynical of marketers.
Here are the top 9 reasons, to roll up your sleeves and dive into the world of mobile marketing.
1. Killer Open Rates
No direct response marketing channel can compete with the astonishing read rate of SMS. 90% of all SMS are still read within the first 3 mins (mobileSQUARED).
Despite the explosive growth of messaging apps and in app
Article source: https://www.hospitalitynet.org/opinion/4089580.html
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