How RCS Chat Will Impact Marketing

PHOTO: Bruce Mars/Unsplash More than three in four mobile devices are running Android, yet the operating system doesn’t have a default SMS alternative like iMessage. With Google taking over the rollout of RCS for Android users, the future of this SMS replacement...

Technology Meetup Recap: SMS Services

The American Booksellers Association’s second Technology Meetup was held on Tuesday, August 13, and focused on SMS messaging, a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text...

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