When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?”
As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades helping brands use online, social and mobile marketing tools to grow their business. Looking ahead and understanding where the marketing industry is headed is not just part of my daily grind — it’s what fuels me.
For the majority of organizations — from corporations to startups to nonprofit groups to local businesses — one answer is to explore the benefits of mobile marketing (also known as SMS marketing) as part of an integrated marketing strategy that may also include more traditional channels.
We’ve entered a new era of communication in America. When taking a closer look at
Article source: https://www.forbes.com/sites/forbesagencycouncil/2019/08/16/why-mobile-marketing-can-be-big-for-your-business-and-how-to-use-it/
Recent Comments