The American Booksellers Association’s second Technology Meetup was held on Tuesday, August 13, and focused on SMS messaging, a communication channel that allows businesses to advertise and promote products to customers as well as to engage with them, all through text messaging. During the session, booksellers heard from colleagues who are using various SMS services to communicate with their customers.
This new series is part of ABA’s ongoing education initiative for independent bookstores; Technology Meetups will take place one Tuesday per month at 2:00 p.m. ET; ABA’s Marketing Meetups will continue to be held two Thursdays a month at 11:00 a.m. ET.
Guest speakers for this meetup included Sarah Krammen of Dragonfly Books in Decorah, Iowa; Anne Holman of The King’s English Bookshop in Salt Lake City, Utah; and Colleen Callery of Books Are Magic in New York City, with additional information provided by Quail Ridge Books
Article source: https://www.bookweb.org/news/technology-meetup-recap-sms-services-573177
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