SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

The Rise of the Mobile Society – TextLocal

With 74.1m active mobile phones in the UK and a recent study revealing that an average young person spends five hours a day on their device, Jason Palgrave-Jones, managing director of TextLocal, examines how the rise of the mobile society is shaping the way we...

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Entrepreneurs and SMEs to mobilise their marketing

Owen Gough A new white paper titled ‘The State of SMS’ released today, suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace. The report, commissioned by Textlocal predicts a sharp rise in...

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Everlytic releases a Guide to Marketing Automation

“Marketers and brands can benefit greatly from streamlining and automating their marketing campaigns. Automation not only lightens the workload on your marketing team, thereby enabling more time for you to scrutinise reports and deliver better-targeted campaigns...

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SMS: Our rescue or our ruin?

When SMS became commercially available in 1999 the prevailing atmosphere wasn’t one of elation as you might have expected, but trepidation, says Matthew Winters, CEO of Veoo. Much like today, many individuals railed against the technology’s supposedly harmful effects,...

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Right Back Atcha

by Jack Loechner , Staff Writer @mp_research, 10 hours ago According to Digital Marketing Writer Chris Camps for ClickZ, SMS, a channel with a host of potential benefits has fallen out of favor recently with marketers in the US and Europe. But with benefits...

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