The holiday season is in the air. Can you feel it? It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the leaves start rustling. Except in retail, the stress becomes palpable, and...

Laura Forer is the manager of MarketingProfs: Made to Order, Original Content Services, which helps clients generate leads, drive site traffic, and build their brands through useful, well-designed content. LinkedIn: Laura Forer Article source:...

Global Mobile Marketing Market: Overview A multi-channel online marketing technique, which has a precise audience to reach on tablets, smart phone, smart TVs, smart watches, PC, laptop, and other electronics devices through e-mails, websites, social media, MMS, and...

Recently at the Casino Marketing and Technology Conference in Las Vegas, MMW caught up with Solange Jacobs Randolph, Senior Director of Marketing Communications for VizExplorer, to discuss what’s hot and happening in the gaming industry today. MMW: Can you tell us...

Email marketing: The key to successful small business By Boris Dzhingarov, Issued by Monetary Library Article source:...

Global Mobile Marketing Market: Overview A multi-channel online marketing technique, which has a precise audience to reach on tablets, smart phone, smart TVs, smart watches, PC, laptop, and other electronics devices through e-mails, websites, social media, MMS, and...

There are so many marketing and customer communication channels available today, it’s hard to know where to turn. Email drip campaigns can be effective if they’re done right. Phone support can help strengthen relationships with existing customers. And if you’re...

A small but growing number of companies are encouraging customers to pick up their phones the next time they need assistance. But to send an SMS text, not to make a phone call. As detailed by Bloomberg’s Justin Bachman, despite its ubiquity, SMS text messaging —...

Despite the fact that the UK has around 80m active mobile phones in circulation, only 50 per cent of SMEs are currently utilising SMS technology for marketing opportunities. This is according to a report commissioned by TextLocal, which also highlighted that, by 2018,...

Despite the fact that the UK has around 80m active mobile phones in circulation, only 50 per cent of SMEs are currently utilising SMS technology for marketing opportunities. This is according to a report commissioned by TextLocal, which also highlighted that, by 2018,...

While millennials are often mentioned as a mobile-first generation, it’s really Gen Z who grew up not knowing what a busy signal meant. All they’ve known is texting, messaging and instant access to the world in the palm of their hands. It’s all a double-edged sword...

Ahead of the weekend, MMW learned that Salesfloor — a technology platform for omnichannel retail associates — announced a first-of-its-kind mobile messaging feature that connects customers to their local store’s associate with text messaging. The new service, we’re...

[ACCESSWIRE] Company Also Executes on New Software Platform and Note Settlements PLEASANT HILL, CA / ACCESSWIRE / August 16, 2017 / Textmunication Holdings, Inc. (OTC PINK: TXHD), a cloud-based mobile SMS marketing platform provider, filed its 2017 2nd Quarter report...

As mobile devices become ever more popular, it makes sense for businesses to think of mobile marketing as a way to engage with customers. If you have a small business, you may have wondered how you can best take advantage of the mobile revolution. As someone...

Advertisers need to retain their humanity amid the plethora of mobile technology available to them in reaching their audiences, said Lucy Brindley, APAC senior mobile sales specialist for marketing cloud at Salesforce. Speaking to Campaign Asia-Pacific in Singapore,...

It’s one of the oldest forms of mobile communication, which we still use regularly. However, this can’t be the case if it’s being used by companies renowned for revolutionising industries with a forward-thinking attitude. Brands such as Google, Facebook, Uber, Apple,...

With 74.1m active mobile phones in the UK and a recent study revealing that an average young person spends five hours a day on their device, Jason Palgrave-Jones, managing director of Textlocal, examines how the rise of the mobile society is shaping the way we...

JioPhone, which will be available for a refundable deposit of Rs 1,500, has become the most-awaited event in the telecom sector now. The 4G feature phone will be made available for beta testing from August 15 while the actual bookings will start from August 24. Users...