Owen Gough
A new white paper titled ‘The State of SMS’ released today, suggests SMEs and start-ups need to mobilise their marketing if they are to compete with more established brands in the marketplace.
The report, commissioned by Textlocal predicts a sharp rise in mobile usage as Britain boasts nearly 80 million active mobile phones in circulation for the first time, with only 50 per cent of SMEs surveyed currently using SMS as part of their marketing strategies.
The need for action comes as Ofcom estimates that a staggering 93 per cent of the UK’s population now own a mobile phone, with the majority keeping them to hand for more than 16 hours a day. The report
Article source: http://smallbusiness.co.uk/entrepreneurs-smes-mobilise-marketing-2540176/
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