by Jack Loechner , Staff Writer @mp_research, Yesterday According to a new report from Juniper Research the volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1...

What does mobile messaging mean for business in 2017? It is literally everything in the era when we use different kinds of tools to keep up with our mobile lifestyles. Making professional communication and customer-oriented communication better will benefit your...

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas (MediaPost) Shopping queries such as “where to buy” increase up until December 23, but queries recover...

by Jack Loechner , Staff Writer @mp_research, Today According to a new report from Juniper Research the volume of A2P (Application to Person) messaging is expected to increase by 20% over the next 5 years to more than 2.7 trillion by 2022, up from 2.1 trillionArticle...

Communicating effectively with your customer as a business can be tricky. The widely used and cost-efficient e-mail marketing campaign is wearing thin, phone calls are easily missed and high tech communication methods including artificial intelligence and chatbots,...

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Data Suggest Retailers Stand to Win Big Week After Christmas (MediaPost) Shopping queries such as “where to buy” increase up until December 23, but queries recover...

The Employee Engagement Coordinator is responsible for performing Company Culture related duties on a professional level and works closely with senior HR management in supporting all departments. These direct responsibilities include employee engagement survey...

SMS Marketing is an essential ingredient for any successful marketing campaign, with 98% of messages opened within the first three minutes of delivery. For business, the impact of text message penetration is now greater than ever before. According to the Search Engine...

Feel old yet? The first SMS was sent 25 years ago today. For context, that makes it older than Justin Bieber, Selena Gomez, and Harry Styles. If the SMS was a person, it’d be a debt-crushed millennial, still living with their parents while spending their money on...

The Wireless Application Service Providers’ Association (WASPA) has submitted comments to the Information Regulator of South Africa regarding draft regulations which could prohibit WASPs from sending marketing messages to mobile customers without written consent....

Get Trading Recommendations and Read Analysis on Hacked.com for just $39 per month. With technology on the rise, forward-thinking businesses have to reevaluate their strategies and come up with creative ways to reach existing and potential customers. Indeed, mobile...

(Reuters Health) – Dozens of patients in Zimbabwe undergoing cleft lip and palate surgery had first learned about the opportunity from an SMS text to their phones, a small study found. So-called mobile health, including text-message “blasts” to a wide swath of...

On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company?I’ve been in the email space for 18 years, and I’ve worked for a lot of different email companies on both the client and vendor...

Billions of emails are sent every day and apparently 90% of them of are mostly spam, which are very hard-hitting for a growing startups and organizations, because that is one of the most viable way they can promote their innovative product. A promotion of a product...

SAN FRANCISCO–(BUSINESS WIRE)–Autopilot, the simple and visual marketing automation software, today announced the easiest way to automate SMS communications using a visual drag and drop builder. The expanded functionality powered by Twilio allows anyone to...

Britain is increasingly becoming a mobile-first society. Around 93% of the UK population owns a mobile phone with many of us keeping them to hand for more than 16 hours a day. But even though modern smartphones give users a wealth of apps to communicate with, text...

Thanks to the growing demand of smartphones, everybody is aware of the importance of SMS. No matter how many apps come into existence, there are still a lot of people who pick up their cell phone only to find out who has sent a personal message to them. No doubt...

Currently, there are many problems that can be corrected using a blockchain, one of which is the SMS marketing industry. SMS marketing is widely regarded as a fast and safe marketing strategy. The industry developed and became increasingly monopolized, which meant...