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With technology on the rise, forward-thinking businesses have to reevaluate their strategies and come up with creative ways to reach existing and potential customers. Indeed, mobile users are increasing on a daily basis. SMS marketing might not be as new and not as hyped as some alternatives, but it still is a great and convenient tool for reaching your customers. SMS are instant, traceable, and cost-effective.

Telecos Exploiting Businesses

The mark up on SMS is among the dubious ways in which telecos turn a quick profit. Businesses pay up to 10 cents per promotional or transactional SMS to clients.

The traditional telecom infrastructure does little to support the volume of business-to-person messaging we see today. This has companies resorting to Application-to-person (A2P) SMS. The

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