by | Aug 19, 2016 | SMS Marketing |
August 18, 2016 Researchers discovered DroidJack attacks that delivered the remote access Trojan (RAT) through an “over the top” (OTT) carrier. Researchers discovered DroidJack attacks that delivered the remote access Trojan (RAT) through an “over the top”...
by | Aug 19, 2016 | SMS Marketing |
Nearly half of US internet users said they prefer receiving loyalty-related messages via SMS, March 2016 research found. Yet less than a quarter of US brand marketers use SMS for their loyalty program, that same study revealed. Mobile marketing company 3Cinteractive...
by | Aug 18, 2016 | SMS Marketing |
From email, to direct mail, to Facebook and Twitter, it seems that every available channel is being leveraged to serve up personalized marketing to consumers. One medium that is conspicuously missing from this outpouring of advertisements, however, is SMS messaging...
by | Aug 18, 2016 | SMS Marketing |
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades. Marketing has evolved substantially...
by | Aug 13, 2016 | SMS Marketing |
SMS marketing continues to be one of the most effective ways to reach customers. According to one study, text messages have an open rate of an astounding 98 percent with an equally impressive 36 percent click-through rate. Given the near ubiquity of mobile phones and...
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